Andy Rowley, SMA Executive Director
Andy works part-time, usually three days each week. 
He heads up Strategy, Development, Finance, written communications and training at the SMA, and is editor of the magazine, Cueline. He has worked in stage and production and arts management since 1980.
Andy can be contacted at andy@stagemanagementassociation.co.uk for submissions and enquiries about SMA communications, finance and general management, and on policy matters.
He worked at many theatres including Manchester Royal Exchange and Library Theatres, Orchard Theatre, Theatre Clwyd, Warwick Arts Centre, and in Chester, Birmingham, Exeter, Norwich and many other touring venues before becoming a television stage manager, AD and Line Producer in drama production at the BBC. He has since produced award winning drama series and films in the UK and around the world.
Andy joined Stage Management Association in 2012. He is committed to supporting stage and production and events management, and promoting the value of the creative work that these disciplines contribute to UK Theatre and the British economy; working with SMA to make theatre and live events more inclusive and representative of the communities we serve. He meets many school, FE, and University tech theatre and stage management students annually, visiting their courses and at trade shows – representing and promoting SMA and backstage work.
Andy’s aim is to ensure that the Association supports all members in every aspect of their working lives, working with SMA board to make SMA as inclusive and welcoming to all people interested in stage management and live events management as possible. Andy believes that SMA membership should always be great value- and our advocacy and support should be available, helpful and relevant to all stage managers and people interested in stage management in the UK.
Iris Jaouen, Membership and Office Coordinator
Iris joined SMA in September 2021. She runs the SMA office and supports members with all aspects of membership, day to day and training administration, and also at trade shows and SMA events, producing the SMA Freelist each month, and being the first point of contact for SMA office via admin@stagemanagementassociation.co.uk
Iris looks forward to meeting more SMA members at events, training and trade shows in 2025
She can help members with their memberships, applications and Freelist, helping every member to make the most of SMA membership.
Luiza Braun. LB-Counts. Accounting and bookkeeping services
Luiza works with SMA on a contracted basis as required.
Luiza has ably supported SMA accounts and finances for a number of years, and continues to create and approve our accounts and provide management information on finances, as well as maintaining our books and assisting the ED and Board to ensure compliance with Companies House and other statutory financial and regulatory requirements.